Product videos, or TPT video previews, are a powerful tool for TPT sellers to showcase their products and help them stand out on TPT. By providing a visual demo of the product, potential buyers can get a better sense of what they are buying. Seeing the product in action can make buyers feel more confident in their purchase, leading to increased sales and positive reviews. Keep reading for two secret ingredients your video previews should have to help you get seen by more buyers and then turn those buyers into paying customers.
Help! I’m Not a Product Videography Expert…I’m a TPT Seller.
But Sarah, I’ve spent hours creating the product. I made the covers, thumbnails, and pins. I’ve even begun a related blog post to help promote the product…do I really need to worry about video previews?
According to the TPT website FAQs, “We frequently hear from Buyers that they’d like to know more about what’s included in a resource before making a purchase. This is a chance for folks to see what the pages of your resource look like, how much content is included, or how you set up a particular component of the lesson.” In a video preview, you can highlight the key features of your resource, demonstrate how to use it, and even show real-life examples of students engaging with the material. This gives buyers a better sense of what they’re getting and how it can benefit their students.
Also, I want you to think about two big opportunities you are missing if you skip the video preview. You are denying the customer the opportunity to hear your voice, and you are missing out on the search boost from the video preview captions. The two secret ingredients you might be missing in your video previews voiceover & captions.
🗣️The personal touch a voiceover provides will help you with conversions.
🔎Captions can help you out in TPT search.
Product Demo Videos for TPT Without Any Fancy Equipment
You are imagining yourself with a movie clapperboard and a class full of students yelling, “Video preview, take 272, aaannnnd action.” Well, don’t. You can create a high-quality video preview with a few simple tools. Don’t believe me? Check out the video below.
Not only do video previews increase sales, but they also help build trust with your audience. By showcasing your expertise and enthusiasm for your subject matter, you establish yourself as a credible source of knowledge and someone worth following on TpT.
Product Video Marketing Made Easy with Moveable Mockups and Canva
Make A Scene Mockups to the rescue! I can help you with your video previews and so much more. Moveable Mockups and Canva will revolutionize how you get your TPT products listed. I have a FREE MINI COURSE just for you! This mini-course takes you through a simplified, step-by-step process for creating covers, thumbnails, social media images/animations, video previews & pdf previews. Read more about How to Use Mockups: Captivating TPT Buyers Quickly with Stunning Product Images.
On day one, you’ll make a few edits to a moveable mockup with pre-staged scenes. You’ll end that session with a beautiful, bold cover with thumbnails. Then, the remaining sessions will guide you through a process designed to maximize the design work you’ve already done. You will recycle your cover and thumbnails to create social media images, video previews with captions and voiceovers, and pdf previews. Start working on a list of hobbies you can take up…you’re about to create more time and money when you adopt this teacher-author, time-saving process.
Product Videos in Canva in 4 Simple Steps
Step 1: Choose
Resize the moveable mockup into a video presentation size. You can use Magic Resize, or copy and paste the elements into a new project of the correct size.
Step 2: Customize
Manipulate the elements in any way that works best for you. Everything in the mockup is moveable, editable, voiceover-able, caption-able, and even animate-able. After you animate the elements, text, and transitions, you will be able to download as the correct video format for TPT. Don’t forget, the maximum video preview time is 2 minutes. Be clear and concise!
Step 3: Capture
Download as appropriate file. TPT specifies the following file types: .mov, .m4a, .m4v, .mp4, .mpeg, .mpg, .mv4, .avi, .swf, .flv.
Step 4: Captivate
These videos can be used anywhere and everywhere to captivate your audience so your amazing product has a chance to shine on TPT.
🤫Want an even faster video preview hack? Grab this Video Preview Template for an even quicker shortcut! Check out the demo below.
